Awaken The Genius (ATG)

A Scalable CSR Initiative for Lifelong Learning Skills

Use CSR funds to empower new students every year.
We build self-learners ready for future challenges.

Students Celebrating Achievement

The Need

Every year, substantial CSR funds are invested in education. While these initiatives support access and academic content, a key gap remains:

"Students are taught what to learn, but rarely how to learn."

This limits long-term, measurable learning impact.

As a result:

  • Retention remains low
  • Revision time is high
  • Exam stress increases
  • Students remain dependent on external academic support

Awaken The Genius (ATG)

Awaken The Genius (ATG), a sister initiative of the only Tony Buzan Centre in India, focuses on building learning capability rather than only providing academic content.

We empower students with globally proven, brain-based learning techniques that improve:

  • Understanding
  • Retention
  • Recall
  • Focus & confidence

These are lifelong skills that students can apply across subjects, grades, and future careers.

Tony Buzan Team

ATGenius Mobile App

ATG delivers its intervention through ATGenius, a video-based mobile learning platform.

Key Features:

  • Short, structured learning modules
  • Practical, easy-to-apply techniques
  • Available in 10–12 Indian languages
  • Designed for immediate use in daily study routines
Key Differentiator: Students need to learn these techniques only once in their lifetime.
ATGenius App

Why This Model Works for CSR

Scalable

Mobile-based delivery enables reach across geographies with minimal infrastructure.

Sustainable

Since students learn a lifelong skill, new batches can be supported every year, creating a multiplier effect.

Transformational

Moves students from content dependence to learning independence.

Inclusive

Multi-language support ensures accessibility across diverse communities.

Expected Impact

Short-Term

  • 01 Improved study efficiency
  • 02 Reduced revision time
  • 03 Increased academic confidence

Long-Term

  • 01 Lifelong independent learning ability
  • 02 Reduced academic stress
  • 03 Stronger performance trajectory

CSR Partners can easily create their own engagement & impact metrics to track outcome

Partnership Opportunity

We invite CSR partners and implementation agencies to collaborate on deploying ATGenius as a high-impact, future-ready education intervention.

"Together, we can move beyond supporting syllabus completion and help students build a permanent learning advantage."